One of the more fascinating phenomena we have observed countless times across the business landscape is the “irrational exuberance” that seems to take hold of both marketing and management teams as they review advertising creative. Hard-nosed executives suddenly appear to vacate their senses and give in to expensive campaigns that they can’t rationally explain but feel compelled to try.

We have a wealth of expertise in managing ad agencies - from the smallest boutiques to the very largest and most famous firms on Madison Avenue, Chicago and the West coast. We ‘chunk-down’ the creative development process and utilize our specialized Top-of-Mind™ Marketing Strategy Fix to test the rigor of the thinking leading up to the submission of ad copy. We provide a highly disciplined approach to ensure that you are getting strategic creative, vs. merely clever creative. Our time-tested process has been at the core of business successes across many industries.

Explore how the Growth Team can help you to benefit from our decades of experience in evaluating advertising or to explore how our Power Positioning™ process can help to make your advertising dollars work harder for you.