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Scenario:
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Developed Game Plan providing a new view of the
market and a bold new strategy to fight for leadership.
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“Bill Howe’s discovery of a hidden relationship between the top 3 competitors using the Brand Market Map made a multimillion dollar difference to our bottom-line.
We went from a 25 year, # 2 Brand follower, to the # 1 Market leader, virtually overnight, due to Bill’s bold new Marketing Strategy.”
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Steve Pleune
Group Manager
R.T. French
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